When life can’t wait for an IPO.

Forge works to help you sell your private company shares to realize your financial goals. Today.

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Finding the right buyer

Having closed over 16,000 transactions, Forge’s Private Market Specialists are licensed brokers with years of experience helping employee shareholders turn their equity into liquid assets.

Forge helps shareholders understand the market value of their shares and identify possible buyers from our network of 125,000 accredited investors and institutions.

Turn your equity into liquidity

  • Buy a house
  • Diversify your financial portfolio
  • Pay off taxes or large expense
  • Start a new business
  • Invest in startups

How it works.

Register with Forge for free to explore selling your shares.

Fill in a short form to indicate your interest to sell, target price and number of shares.

Forge reaches out to its network of 125,000 accredited investors and institutions to source potential buyers.

If there’s a match, a Forge Market Specialist will work with you to complete your transaction.

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What people are saying about Forge.

They know what they are doing, have a tremendous set-up and are a great team of professionals.

Angela B.
October 2021

Seller Resources Learn how to maximize your equity compensation.

Selling Private Shares
Exercising Options
Tax & Other Questions
Equity Glossary
What is Forge?

Forge works to help startup employees sell their vested shares so they can pursue their personal and financial goals.

As an employee at a fast-growing technology company, a large percentage of your compensation may be paid in equity, or stock in the company. Typically, you earn this stock over many years, and the amount may be refreshed throughout your career.

Today, the average startup stays private for 13 years before IPO. That means that it may be as long as 13 years before you can easily sell your shares through a traditional stock transaction.

As a shareholder and an employee, you may want to convert some of that stock into cash to fund something else in your life, like a house. Or as a way to diversify your financial profile.

That’s where Forge comes in. Forge works to help you sell your shares so that you can use the money however you see fit.

How do I get started?

Selling your shares is a four-step process.

  1. Register online with Forge. This process is free and takes just a few minutes.
  2. Enter the name of the private company whose shares you wish to sell, number of shares you’d like to sell, and your asking price per share. A Forge Private Market Specialist will be in touch to share insight into the market for your shares, so it’s ok if you don’t have a price in mind just yet. This information will not be shared with your company.
  3. Forge records your interest and reaches out to its network of approximately 125,000 accredited investors and institutions to source possible buyers.
  4. If there is buyer interest in your block of shares, a Forge Private Market Specialist will reach out to you to help facilitate the terms and a final purchase price. Once the terms are set, Forge works to close your transaction.
How do I value my private company shares?

Unlike public companies, startups and private companies trade less frequently and are not required to make financial disclosures to the general public. As a result, private company stock prices do not update as frequently.

Forge has completed over 16,000 private market transactions in more than 450 private companies and has a proprietary platform of trading and valuation data that is used to price your shares. In addition, Forge Private Market Specialists are experienced in facilitating private market transactions. They can share their market insight and bring together all available information to assist you with the value of your shares.

Will my company approve the sale of my shares?

Generally, startups and private companies (sometimes referred to as “issuers”) are supportive of their shareholders selling shares so they have cash for family and personal needs. Private companies often have different procedures in place to manage stock transfers. Your Forge Private Market Specialist will help you navigate your interactions with the company and its preferred transaction process.

What is Forge’s minimum transaction amount?

Our standard minimum transaction size is $100,000 USD; however, there may be opportunities to sell a smaller amount. Your Forge Private Market Specialist can discuss transaction sizes with you.

Does Forge charge a fee?

Forge supports multiple structures for private market investments and so fees vary. Typically, Forge’s commission is 5%. Participants may pay a higher commission if the total dollar amount of the transaction is less than our minimum transaction amount of $100,000.

How long will it take to sell my shares?

On average, a transaction may take 50 days from the time Forge matches a buyer and a seller. Forge keeps you apprised of the timelines and next steps, every step along the way.

What is the difference between shares and options?

A stock option is the right – but not the obligation – to purchase company stock at a fixed price, known as the grant (or exercise) price within a set period of time. Options are granted to employees as part of an Employee Stock Option Plan. Options provide you with the right to purchase actual shares of company stock and become a shareholder sometime in the future. As a shareholder, you typically have voting rights and can potentially receive dividends. Option holders do not have those rights until they exercise their options and purchase shares.

What is vesting?

Vesting is the required period of time before which your stock options are no longer subject to forfeiture, and you can exercise your options to purchase the underlying shares. As schedules can vary, please refer to the vesting schedule outlined in your grant agreement.

Do my options expire?

Yes, options expire – timing varies, and you should refer to information provided by the employer that granted those options. Option owners can exercise the option and realize profits or losses, or if they let the expiration date pass, the options cease to exist (i.e. they expire worthless).

What happens to my options if I leave my company?

Your expiration date may change if your employment status changes, and if you leave your company voluntarily, you may have up to 90 days from your termination date to exercise your vested options. This varies and should be confirmed with your employer.

How do I exercise my shares?

A stock option is exercised when you pay the grant price to receive the shares of company stock.

What is Fair Market Value?

Fair Market Value (FMV) is the valued price per share of the stock; FMV is important for tax calculation purposes (at time of exercise and/or at time of sale depending on the type of stock options granted).

A stock option may be worth exercising if the Fair Market Value (FMV) of the underlying common stock is more than the grant price.

For private companies, it is typically based on the company’s valuation. For public companies, it is based on the price the stock is trading on the stock market that day.

Do I have to exercise my options?

Exercising options is a personal investment decision. Employees who want to sell their shares, however, must exercise their options.

What is my exercise price?

Your exercise price is the price per share you must pay to purchase your options.

What is “early exercise”?

Early exercise is the process of buying or selling shares under the terms of an options contract before the expiration date of that option. Early exercise makes sense when an option is close to its strike price and close to expiration.1

1. Investopedia

What is a “cashless exercise”?

A cashless exercise transaction involves using a broker to facilitate the sale of stock options by employees, designed to allow employees to exercise their options even if they do not have the resources to make the upfront purchase of shares. Cashless exercises are popular among employees of publicly traded corporations and can receive favorable tax treatment under some conditions.1

1. Investopedia

Can I exercise options before they vest?

If your options aren't vested, employers typically won't allow you to exercise them until a certain period of time passes, which tends to range from 3-5 years. This varies and should be confirmed with your employer.

How is a grant price determined?

The grant price (or exercise price) is the amount you pay to the company for each share, set by the company at the time the stock option grant is made.

What is the difference between, grant price, exercise price and strike price?

These terms are used interchangeably; it's the price at which an underlying security can be purchased or sold when trading an option.

Will my grant price change?

The grant price is often set as the market price at the time the grant is offered. If the market price of the stock goes up in value, the grant price is still the same, and the employee is purchasing a stock at a lower price than market value when exercising the option.1

1. Investopedia

Difference between common and preferred stock?

The main difference between preferred and common stock is that preferred stock gives no voting rights to shareholders while common stock does. Preferred shareholders have priority over a company's income, meaning they are paid dividends before common shareholders.

What are the tax implications of exercising?

Based on the type of stock option you’ve been granted (Non-Qualified Stock Options vs. Incentive Stock Options), you may owe taxes at exercise and sale or only at sale. Talk to a tax advisor about your total tax liability to avoid any unexpected surprises at the end of the year.

What’s the difference between personal income tax and capital gains tax?

Income tax is paid on earnings from employment, interest, dividends, royalties, or self-employment, whether it’s in the form of services, money, or property. Capital gains tax is paid on income that derives from the sale or exchange of an asset, such as a stock or property that’s categorized as a capital asset.1

1. Investopedia

What is the 83b form?

The 83(b) election is a provision under the Internal Revenue Code (IRC) that gives an employee, or startup founder, the option to pay taxes on the total fair market value of restricted stock at the time of granting. The 83(b) election applies to equity that is subject to vesting and alerts the Internal Revenue Service (IRS) to tax the elector for the ownership at the time of granting, rather than at the time of stock vesting.1

1. Investopedia

What is a 409a valuation?

Private companies that want to issue shares to their workers must be appraised because, unlike public companies, there are no share prices available to view at any time. This is called a 409a valuation – an appraisal of a private company’s stock in preparation for issuing shares to workers. 409a valuations should be made every 12 months or at every round of funding.1

1. The Balance

What is a RSU and difference between stock option?

Stock options allow you to purchase shares in your company’s stocks at a predetermined price (i.e. strike price) for a limited number of years. Employers encourage employees to stay longer because there’s typically a vesting period before the options become exercisable. This means that you have to be employed for a certain amount of time before you can actually exercise (or buy) the stock you were granted.

Restricted stock units (RSUs) are the most common type of equity compensation and are typically offered after a private company goes public or reaches a more stable valuation. Like stock options, RSUs vest over time, but unlike stock options, you don’t have to buy them. As soon as they vest, they are no longer restricted and are treated exactly the same as if you had bought your company’s shares in the open market.1

1. HBR


Smallest whole piece of a company an individual investor can own; a unit of ownership (e.g. 50 shares)


Represent shares of ownership in individual companies; a measurement of equity (e.g. own 5% of the company)

Restricted stock units (RSU)

Stock of a company that is not fully transferable until certain conditions have been met; when conditions are met, the stock is no longer restricted and becomes transferable to the person holding the award


Contracts with other investors that let you bet on which direction you think a stock price is headed


Period of time over which a stock award is earned

Vested options

These are earned options

Unvested options

These are unearned options

One-year cliff

This is the very first point you earn the first of your options


Purchasing the options

Exercise price

Price at which an employee is eligible to purchase shares once options are vested

Lockup period

The window of time in which employees are not allowed to redeem or sell shares

Fair Market Value (FMV)

The price per share of the stock at a given time

Incentive Stock Options (ISOs)

Corporate benefit that gives an employee the right to buy shares of company stock at a discounted price with the added benefit of possible tax breaks on the profit

Non-qualified Stock Options (NSOs)

Employee compensation offered by employers wherein the option holder pays ordinary income tax on the profit made when they exercise the shares


Right to purchase a company's stock at a specific price and at a specific date


Occurs when an employer pays a part or all of the compensation of an employee in the form of corporate stock

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