placer.aiEnterprise Software / Data IntelligenceFounded: 2016Funding to Date: $186.34MM is a foot traffic analytics platform that gives retailers more insights on their consumers' location and offline behavior. This company was founded in 2016 by Noam Ben-Zvi, Ofir Lemel, Zohar Bar-Yehuda and Oded Fossfeld and is headquartered in Los Altos, CA.'s tools gather data about trade areas, competitive benchmarking, untapped audiences, churn and out-of-store behavior.

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Management Team

Koby Ben-Zvi
Oded Fossfeld
Co-Founder & Chief Technology Officer
Roi Chobadi
Chief Operating Officer
Zohar Bar-Yehuda
Co‑Founder & Data Science Tech Lead
Ofir Lemel
Co-Founder & Chief Product Officer
Noam Ben-Zvi
Co-Founder & Chief Executive Officer

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News Highlights

Lower Manhattan leading the way for foot-traffic rebound, according to
The article discusses the recent financial performance of Apple Inc., highlighting its successful Q4 earnings, propelled by strong iPhone and services revenue. However, it also points towards potential challenges in the form of rising component costs and increasing competition in the smartphone market.
Bloomberg Makes Alternative Data Accessible Alongside Traditional Financial Data
Bloomberg has launched a new alternative data function, ALTD , on its Terminal. Now, customers have access to an early read on company performance alongside traditional data. ALTD aims to support equity analysts and portfolio managers with intra-quarter insights. The function integrates consumer transaction data analytics and location analytics into research workflows, thereby informing investment strategies. The function is available to all Bloomberg Terminal users as part of their subscription. CFO on Accelerating the Marriage of Finance and Strategy
The CFO of, Dean Neese, has emphasised the importance of finance teams increasingly acting as a strategic resource for businesses. Amid challenging economic conditions, Neese stressed the importance of good cost management and discipline. He highlighted that insights and data can help businesses manage growth effectively and respond efficiently to downturns. He also suggested that having reliable and user-friendly information is essential for effective decision making.
Updated on: May 18, 2024


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.