Outbrain Stock

For years now publishers have focused on short-term revenue at the expense of long-term engagement. That’s the contention of Outbrain chief executive officer and founder Yaron Galai – though he believes the pendulum is swinging back to perceiving audiences as the core of publishers’ future success.

Web recommendation platform Outbrain Inc, which filed for an initial public offering in the United States late last month, said it had raised $200 million in funding from Boston-based investment manager Baupost Group.

Outbrain, an adtech company that provides clickbait ads below news articles, has raised $200 million in funding — Outbrain didn’t disclose the valuation of the company for this deal. The Baupost Group is investing in the company — it’s a Boston-based hedge fund. Outbrain filed for an initial …