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Secondary marketplace / Explore private companies / JUUL IPO
JUUL

JUUL IPO

$36.71B
Series E Valuation, Dec 2018
Unicorn
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JUUL IPO date and status

2007
Founded
IPO Mentioned
Confidential Filing
S-1 Filed
IPO

Company details

JUUL was founded by Adam Bowen and James Monsees in 2017. JUUL has not officially endorsed a plan to participate in an IPO.

JUUL is a developer of e-cigarettes marketed as an alternative to traditional smoking. Per Forge data, JUUL raised $16.4 billion in funding over 10 rounds. Their latest funding was raised on Nov 9, 2023. Key investors include Tiger Global Management, Tao Capital Partners, Sand Hill Angels, and Altria.

These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.

juul.com
Sector
Consumer & Lifestyle
Subsector
Cannabis & Tobacco
Founded
2007
Headquarters
Washington, DC, United States
Founder
Adam Bowen
Forge Price 1
Price not yet available
Market Activity 2
Limited
Last Matched Price
Get Full Access
Post-Money Valuation 3
$36.71B
Total Funding
$655.44MM
Last Funding Round
Series E

Learn more about JUUL

To invest in JUUL pre-IPO

Can you invest in JUUL pre-IPO?

JUUL is privately held and not traded on public markets, so pre-IPO investments are available only to accredited investors.

If you’re already accredited and have completed Forge’s verification, you can visit our marketplace to review and invest in private companies ahead of an IPO.

If you haven’t yet completed your accredited investor verification with Forge, you can start that process now to unlock access to new private-company offerings.

For more on who qualifies—and how to get verified—see our blog “Accredited investors, qualified clients and qualified purchasers: Who can invest?”

Can you sell shares of JUUL before it goes public?

Yes, subject to any contractual or corporate transfer restrictions, it is possible to list your shares to sell while JUUL is still private. If you’re considering selling, you can register today for free to get started. Once registered, you can evaluate pricing insights and market activity to inform your decision, then post your shares for sale and set the terms, like quantity and price—all directly through our platform.

If you’d like additional guidance at any point, Forge private market specialists are available to help. For a step-by-step overview, check out our seller’s guide.

What is the pre-IPO value of my JUUL shares?

To explore the value of your JUUL shares, create a free account to access Forge’s marketplace. Once inside, you’ll find several pricing insights to help guide your decision—these include historical transaction data, a live order book showing current buy and sell interest, and Forge Price™, a derived, indicative price based on recent transactions, investor activity, and other relevant market data.

These insights can help you determine a price you’re comfortable with if you choose to sell your shares. If you’d like additional guidance along the way, Forge private market specialists are available to help. You can also review our seller’s guide for a step-by-step overview.

Is JUUL a publicly traded company?

JUUL is a private company and not publicly traded.

If you’re interested in buying or selling shares in private companies, you can register with Forge today for free to explore available opportunities. Once registered, you’ll gain access to our marketplace, where you can view active buy and sell interest, evaluate pricing signals and take action directly through the platform.

To learn more about JUUL potential IPO

Will JUUL go IPO?

JUUL has not yet filed for an IPO. However, it’s important to note that IPOs are not the sole avenue for a private company to transition to public trading. Private companies can also go public through alternative methods such as but limited to Special Purpose Acquisition Companies (SPACs), direct listings, or mergers and acquisitions. Find out which companies are eyeing an IPO on our Tech IPO Calendar 2025.

What is JUUL’s IPO price?

The JUUL IPO price does not exist at this time, as JUUL is still a private company and has not yet conducted an IPO. To explore secondary market data and access private market pricing details and data that may be related to JUUL, register for Forge today.

When was JUUL founded?

JUUL was founded in 2007.

What is JUUL funding to date?

JUUL has raised $655.44MM to date.

JUUL major investors

Altria
D1 Capital Partners
Ethos Vc
Evolution Vc Partners
Fidelity
Investbridge Capital
Northstar.Vc
Tiger Global Management
Show All InvestorsShow Fewer Investors

JUUL pre-IPO valuation and funding rounds

Funding history chart
Funding round and deals details
Funding Date Round Amount Raised Price per Share Post-Money Valuation 3 Key Investors
12/20/2018 Series E $573.58MM $179.25 $36.71B Altria Group, Darsana Capital Partners, E Squared Capital Management, Fidelity, Tao Capital Partners, Tiger Global Management
Price per Share
$ xx.xx
Shares Outstanding
3,199,868
Liquidation Pref Order
1
Liquidation Pref As Multiplier
0.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Altria Group, Darsana Capital Partners, E Squared Capital Management, Fidelity, Tao Capital Partners, Tiger Global Management
12/19/2017 Series D $44.27MM $3.10 $233.89MM Global Asset Capital, Sand Hill Angels, Tao Capital Partners
Price per Share
$ xx.xx
Shares Outstanding
14,280,517
Liquidation Pref Order
1
Liquidation Pref As Multiplier
0.1x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Global Asset Capital, Sand Hill Angels, Tao Capital Partners
06/10/2015 Series C $37.59MM $3.10 $125.3MM Brian Finn, Chuck Pieper, Fidelity, Sand Hill Angels, Sivia Capital, Tao Capital Partners
Price per Share
$ xx.xx
Shares Outstanding
12,126,186
Liquidation Pref Order
1
Liquidation Pref As Multiplier
0.1x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Brian Finn, Chuck Pieper, Fidelity, Sand Hill Angels, Sivia Capital, Tao Capital Partners

JUUL IPO news and media highlights

Brown Daily Herald 03/12/2024

Brown researchers discussed internal Juul document release, e-cigarette research

On Jan. 31, the Attorney General of North Carolina released internal documents of e-cigarette company Juul Labs revealing the company spent “significant sums” of money on political donations, think tanks and Washington lobbyists, all made public in a 2021 settlement. The settlement, in which Juul didn’t admit wrongdoing, came after a lawsuit against the company for alleged efforts to target teenagers. A Feb. 15 report on the documents by STAT News noted attempts by Juul in 2018 and 2019 to avert the onslaught of negative attention after the U.S. Surgeon General declared youth vaping an epidemic.
STAT 02/15/2024

Juul’s internal playbook opens a rare window into influence in Washington

Internal documents reveal Juul's extensive behind-the-scenes efforts to influence policymakers through untraceable donations, partnerships with think tanks, and hiring well-connected consultants. The company sought to reshape its image and avert regulation that could hurt profits.
Time Magazine 10/12/2023

I Wrote the Book On Juul in 2021. Here’s What’s Happened to the Vaping Industry Since

Since the release of the book "Big Vape" in 2021, Juul has faced bans, lawsuits, falling revenue, and loss of teen market share. Its former stakeholder Altria divested due to Juul's declining business prospects. The vaping industry remains controversial regarding health risks versus benefits.
NBC Bay Area 04/12/2022

UCSD Scientists Publish First Study Looking at Impacts of JUUL Smoking on Organs

E-cigarettes alter the inflammatory state of multiple organs in the body, which can influence how they respond to infections, according to a report published Tuesday by researchers at UC San Diego School of Medicine. Daily use of pod-based e-cigarettes alters inflammation in multiple organ systems including the brain, heart, lungs and colon, the researchers found. Effects also vary depending on the e-cigarette flavor, and can influence how organs respond to infections, such as SARS-CoV-2.
Browse More Insights

Private companies exploring an IPO

See which private companies are preparing for the public market. Register to get full access to the latest secondary market pricing data.

Sector: Consumer & Lifestyle
Subsector: Cannabis & Tobacco
Trade Metrics Last Funding Round
Company Forge Price Last Matched Round Post-Money Valuation 3 Price Per Share Amount Raised
DiscordDiscord$26.53 -$0.06 (0.23%)$ xx.xxSeries I$15B$55.06$500MM
SheinSheinNot available$ xx.xxNot available------
StravaStrava$13.99 -$6.01 (30.05%)$ xx.xxSeries F-1$2.2B$13.99$50MM
Mammoth BrandsMammoth BrandsNot available$ xx.xxSeries F$2.36B$18.26$146.08MM
SeatGeekSeatGeekNot available$ xx.xxSeries E$1.24B$5.35$238MM
MeeshoMeeshoNot available$ xx.xxSeries E-1$3.9B$56.00$227MM
SKIMSSKIMSNot available$ xx.xxSenior$5B$403.16$225MM
MBXMBXNot available$ xx.xxSeries X$205.32MM$1.00$6.5MM
OyoOyoNot available$ xx.xxNot available------
ZazzleZazzleNot available$ xx.xxNot available------
See Tech IPO Calendar

Private market movers

Track trading activity and investor momentum across thousands of private companies. Register to view last matched prices and additional transactional details.

Actively traded

Company Forge Price Market Activity Last Matched
Anthropic Anthropic $259.14 -$13.84 (5.07%)High $xxx.xx
OpenAI OpenAI $723.12 +$0.12 (0.02%)High $xxx.xx
SpaceX SpaceX $597.17 +$10.33 (1.76%)High $xxx.xx
Anduril Anduril $110.97 +$4.00 (3.74%)High $xxx.xx
Databricks Databricks $197.65 -$0.01 (0.01%)High $xxx.xx
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Artificial Intelligence (AI)

Company Forge Price Market Activity Last Matched
Anthropic Anthropic $259.14 -$13.84 (5.07%)High $xxx.xx
OpenAI OpenAI $723.12 +$0.12 (0.02%)High $xxx.xx
Anduril Anduril $110.97 +$4.00 (3.74%)High $xxx.xx
Databricks Databricks $197.65 -$0.01 (0.01%)High $xxx.xx
Perplexity Perplexity $69.54 +$6.59 (10.47%)High $xxx.xx
See All AI Companies

Forge, your trusted partner for pre-IPO insights and JUUL data

Forge is the trusted platform for buying and selling pre-IPO shares. Investors and shareholders worldwide rely on our deep data insights, liquidity solutions, and tailored investment opportunities to navigate the private market. Register to get started.

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Updated on: Nov 18, 2025

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