What is Forge Price?

Overview

In the evolving landscape of private markets, transparency and accuracy are paramount. That’s why we developed Forge Price™—a company-specific indicative price for over 240 pre-IPO venture-backed late-stage companies, calculated daily. Forge Price is designed to enhance pricing transparency in a historically opaque market. Whether marking positions, valuing portfolios, or calculating performance, Forge Price can be a critical tool for investors participating in the private market.

The Details

What is Forge Price? How do I interpret Forge Price?

Forge Price is a proprietary indicative price, calculated daily, for over 240 pre-IPO technology companies. It represents a single, derived share price for each company, utilizing multiple data sources. It serves as an indicator of the most current price per share of a company based on a combination of secondary market transactions, recent funding rounds, and indications of interest on Forge. Forge Price provides faster and more frequent pricing updates compared to other standalone sources such as primary funding round prices and mutual fund marks.

Methodology: How do we calculate Forge Price?

Forge Price is calculated based on a proprietary model incorporating pricing inputs from primary funding round information, secondary market transactions and indications of interest (IOIs) on Forge.

Data Inputs:

  1. Secondary Market Transactions: Historical market data from Forge Securities LLC and data collected from other private market trading platforms.
  2. Primary Funding Rounds: Certificate of Incorporation (COI)-based primary funding round information.
  3. Indications of Interest (IOIs): Forge’s active interest book reflecting current investor demand and shareholder supply.

Data Cleansing and Enrichment:

Data inputs are incorporated into a proprietary model that assesses the data source hierarchy and recency to create accurate and reliable pricing indicators for the private market.

Output

The output is a daily time series of Forge Prices for over 240 companies across 11 sectors, a standard — offering an up-to-date and comprehensive indication of private market sentiment in each company.

Why do certain companies have Forge Price and not others?

Forge Price availability for a company depends on multiple factors:

  • Company Status: Forge Price covers primarily late-stage venture-backed companies with activity in the private market.
  • Data Availability: Companies must have sufficient data from secondary transactions, funding rounds, and indications of interest to calculate a Forge Price.

Forge Price coverage is continuously expanding as new companies become eligible based on the above factors.

Conclusion

Forge Price represents a significant advancement in Forge’s suite of private market offerings, providing a more transparent, accurate, and actionable view of company sentiment. By leveraging a robust methodology and frequent updates, it supports valuation, indexing, and benchmarking needs, helping investors navigate the complexities of private company pricing and valuations with greater precision.

Forge Price FAQs

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Why did we create Forge Price?

Forge Price was developed to address the lack of transparency and frequent updates in private market pricing. Traditionally, pricing for private companies was derived from funding rounds or outdated mutual fund marks, leading to infrequent and sometimes unreliable pricing information.

Forge Price aims to:

  • Enhance Transparency: By providing daily pricing data, it offers a clearer view of the market price of private companies.
  • Improve Accuracy: It integrates various data inputs to reflect a more accurate and up-to-date share price.
  • Inform Investment Decisions: With more frequent and reliable data, it can help investors make better-informed decisions regarding their investments in private markets.

Reasons to Use Forge Price: Valuation, Indexing, and Benchmarking

Forge Price supports several key use cases:

  1. Implied Valuation: It provides a unified price for each company, helping to simplify the valuation process for investors and enabling more accurate portfolio assessments.
  2. Indexing: Customized index solutions can be developed using Forge Price, offering benchmarks that reflect current market conditions and trends in private markets.
  3. Benchmarking: With daily updates and broad sector coverage, Forge Price facilitates comparison and benchmarking against industry standards.
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How to integrate Forge Price and Forge Data into your workflow?

  1. Web Application
    • Forge Pro and Forge Intelligence are interactive web-based applications that visualize trading activity in the private market and provide investors with a detailed view into private market activity.
  2. API
    • Investors and financial institutions can integrate the Forge Data API – with same-day trade pricing, indications of interest, valuations, and more – into their existing investment, portfolio management, and risk analysis tools.
  3. File Based
    • Forge’s proprietary datasets, like Forge Price, are also available in a file-based format for investors and financial institutions seeking to integrate within their existing investment processes and systems.
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How does Forge Price compare to Last Closed Trade and VWAP?

Forge Price incorporates the most recent private market activity including active indications of interest on Forge and recent primary round information. Last Closed Trade price is the most recent pricing of the most recent closed trade. And Volume Weighted Average Price is the 90-day average of all closed trades in a single issuer. Forge Price can and often does differ from Last Closed Trade Price and Volume Weighted Average Price (VWAP), for instance if the Last Closed Trade or trades were completed before a primary funding round closed, or if indications of interest have moved up or down since the last closed trades.

About the Author

Andrew Reynolds is Forge’s Product Marketing Manager, where he develops and executes go-to-market and messaging strategies across Forge’s new and existing business lines. With a strong financial services background developed through working at Goldman Sachs for five years, he leads Forge's product marketing effort by connecting product development with institutional customer engagement. Andrew received his BA with Honors in Economics from the University of Chicago.

Please Read These Important Legal Notices & Disclosures

The information and material presented in this article is provided for your informational purposes only and does not constitute an offer by Forge Global, Inc., Forge Securities LLC or any of its affiliates (collectively, "Forge") to sell, or a solicitation of an offer to buy any securities and may not be used or relied upon in connection with any offer or sale of securities. An offer or solicitation can be made only through the delivery of final offering document(s) and purchase agreement and will be subject to the terms and conditions and risks delivered in such documents.

To the extent information about or defining specific terms is provided herein, Forge makes no representations as to its accuracy and has no duty to update such information. Such information is based on Forge’s experience and the meanings and connotations of terms as Forge typically uses and interprets them. Others may construe such terms differently, and you should do your own research and consult with financial, legal and tax professionals regarding any such concepts included herein.

This article does not constitute an offer to provide investment advice or service. Registered representatives of Forge Securities LLC do not (1) advise any member on the merits or prudence of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services. Securities referenced in this article may be offered by Forge Securities LLC, member FINRA/SIPC.

Forge Securities LLC is a wholly owned subsidiary of Forge Global, Inc. Certain affiliates may act as principals in such transactions. Forge Data LLC is an affiliate of Forge Global, Inc. and Forge Securities LLC.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative, involving a high degree of risk, and investors should be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks and investors should conduct their own, independent due diligence regarding the investment, including obtaining additional information about the company, opinions, financial projections and legal or investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment. Past performance Is not indicative of future results.

Forge Price™ is calculated and disseminated by Forge Data LLC (“Forge Data”). All rights reserved. Forge Price is designed to reflect the up-to-date price performance of venture-backed, late-stage companies. Forge Price is determined based on a proprietary model incorporating the pricing inputs from primary founding round information and secondary market transactions, including indications of interest (IOIs). Secondary market transactions are sourced from Forge Securities LLC (an affiliate of Forge Data), a leading market platform, and data collected from other private market trading platforms. The Forge Price is a mark of Forge Data. The Forge Price is solely for informational purposes and is based upon information from sources believed to be reliable, however Forge Data makes no assurance as to the accuracy or reliability of this data. Forge Data is not an investment adviser and makes no representation regarding the advisability of investing in any asset or asset class. Private company securities are highly illiquid, and the Forge Price may rely on a very limited number of trade and/or IOI inputs in its calculation. Brokerage products and services are offered by Forge Securities LLC, a registered broker-dealer and member FINRA/SIPC. Neither reference to company names, nor calculation of Forge Price for a particular company(ies) implies any affiliation between Forge or its affiliates and any company, any endorsement or sponsorship of Forge or its affiliates by any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge or its affiliates and any company. Rights with respect to any company marks referred to herein are, as between Forge and its affiliates and such company, owned by the company.