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Secondary marketplace / Explore private companies / Future IPO
Future

Future IPO

$122.06MM
Series C-2 Valuation, Dec 2024
Completed M&A
Learn More About Future Stock
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Future IPO date and status

2017
Founded
Jan 2025
MA Closed
www.prnewswire.com

Company details

Future is an iOS-based, all-in-one personal training platform that connects you with you own fitness and wellness coach to help keep you on track and consistent with your progress.
future.co
Sector
Consumer & Lifestyle
Subsector
Fitness
Founded
2017
Headquarters
San Francisco, CA, United States
Forge Price 1
Price not available
Market Activity 2
Limited
Last Matched Price
Get Full Access
Post-Money Valuation 3
$122.06MM
Total Funding
$116.93MM
Last Funding Round
Series C-2

Learn more about Future

To invest in Future pre-IPO

Can you invest in Future pre-IPO?

You can no longer invest in Future with Forge. But if you are an accredited investor interested in buying pre-IPO shares of a private company, you can learn more about how to invest in the private market or register today to get started.

Can you sell shares of Future before it goes public?

You can no longer sell shares of Future on Forge as this company is no longer private. However, if you own shares of a private company, Forge may be able to help you sell them in a way that works for you and the company. Learn more or register with us today to get started.

What is the pre-IPO value of my Future shares?

Forge can no longer determine the value of Future shares as this company is no longer private. However, if you own shares of a private company, Forge may help you value and sell them in a way that works for you and the company. Learn more or register with us today to get started.

Is Future a publicly traded company?

Future became a public company following its M&A on 01/23/2025 and is now a publicly traded company.

To learn more about Future potential IPO

Will Future go IPO?

Future became a public company following its M&A on 01/23/2025.

What is Future’s IPO price?

The IPO price of Future is not currently available.

When was Future founded?

Future was founded in 2017.

What is Future funding to date?

Future has raised $116.93MM to date.

Future pre-IPO valuation and funding rounds

Funding history chart
Funding round and deals details
Funding Date Round Amount Raised Price per Share Post-Money Valuation 3 Key Investors
12/10/2024 Series C-2 $6.12MM $0.61 $122.06MM Undisclosed Investors
Price per Share
$ xx.xx
Shares Outstanding
10,000,000
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Undisclosed Investors
02/03/2022 Series C $72.5MM $1.45 $287.47MM Endeavor, Harris Blitzer Entertainment, J.J. Watt, Kate Hudson, Kevin Durant, Kleiner Perkins, Oliver Hudson, Optum Ventures, Rory Mcllroy, Sc.Holdings, Symphony Ventures, Thirty Five Ventures, Trustbridge Partners
Price per Share
$ xx.xx
Shares Outstanding
50,026,660
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Endeavor, Harris Blitzer Entertainment, J.J. Watt, Kate Hudson, Kevin Durant, Kleiner Perkins, Oliver Hudson, Optum Ventures, Rory Mcllroy, Sc.Holdings, Symphony Ventures, Thirty Five Ventures, Trustbridge Partners
02/03/2022 Series C-1 $3MM $1.27 $287.47MM Endeavor, Harris Blitzer Entertainment, J.J. Watt, Kate Hudson, Kevin Durant, Kleiner Perkins, Oliver Hudson, Optum Ventures, Rory Mcllroy, Sc.Holdings, Symphony Ventures, Thirty Five Ventures, Trustbridge Partners
Price per Share
$ xx.xx
Shares Outstanding
2,354,184
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Endeavor, Harris Blitzer Entertainment, J.J. Watt, Kate Hudson, Kevin Durant, Kleiner Perkins, Oliver Hudson, Optum Ventures, Rory Mcllroy, Sc.Holdings, Symphony Ventures, Thirty Five Ventures, Trustbridge Partners
10/16/2020 Series B $20MM $0.60 $84.25MM Caffeinated Capital, Kleiner Perkins, Trustbridge Partners
Price per Share
$ xx.xx
Shares Outstanding
33,294,480
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Caffeinated Capital, Kleiner Perkins, Trustbridge Partners
10/16/2020 Series B-1 $3.81MM $0.51 $84.25MM Caffeinated Capital, Kleiner Perkins, Trustbridge Partners
Price per Share
$ xx.xx
Shares Outstanding
7,469,016
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Caffeinated Capital, Kleiner Perkins, Trustbridge Partners
05/23/2019 Series A $8.5MM $0.40 $36.54MM Caffeinated Capital, Founders Fund, Khosla Ventures, Kleiner Perkins, Mike Krieger
Price per Share
$ xx.xx
Shares Outstanding
21,152,792
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Caffeinated Capital, Founders Fund, Khosla Ventures, Kleiner Perkins, Mike Krieger
06/17/2017 Series Seed $3MM $0.20 $12MM Undisclosed Investors
Price per Share
$ xx.xx
Shares Outstanding
15,224,528
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Undisclosed Investors

Future IPO news and media highlights

Bloomberg.com 02/03/2022

Digital Fitness Company Future Raises $75 Million in Funding

Future, a digital fitness company that pairs users with coaches, is raising funds as the industry realigns itself after years of disruption related to the pandemic. The $75 million financing round was led by private equity firms SC Holdings and Trustbridge Partners. They’re joined by a variety of celebrity investors, including Fabletics cofounder Kate Hudson, her brother and actor Oliver Hudson, golfer Rory McIlroy, the NFL’s J.J. Watt and Thirty Five Ventures, which is NBA star Kevin Durant’s firm. Endeavor Group Holdings Inc., Harris Blitzer Entertainment and Optum Ventures were involved as well.
PR Newswire 02/03/2022

Digital Fitness Coaching Service - Future - Raises $75m In Series C Funding

Future, the service that is taking digital fitness coaching mainstream, today announced that it has raised $75 million in Series C funding, bringing its total funding to date to more than $110 million. The round was led by SC.Holdings and Trustbridge Partners, with participation from existing investor Kleiner Perkins; award-winning actress and Fabletics co-founder Kate Hudson; actor and podcast host Oliver Hudson; five-time Pro Bowler J.J. Watt; four-time golf major champion Rory McIlroy and Symphony Ventures; Kevin Durant and Rich Kleiman's Thirty Five Ventures; Optum Ventures; Endeavor; and Harris Blitzer Entertainment, owner of the Philadelphia 76ers and New Jersey Devils.
TechCrunch 10/16/2020

Future raises $24M Series B for its $150/mo workout coaching app amid at-home fitness boom

With thousands of gyms across the country forced to close during the pandemic, there’s been an unprecedented opportunity for fitness companies pitching an at-home solution. This moment has propelled public companies like Peloton to stratospheric highs — its market cap is about to eclipse $40 billion — but it has also pushed venture capitalists toward plenty of deals in the fitness space.
TechCrunch 05/23/2019

Future launches $150/mo exercise app where real coaches nag you

The only way to beat laziness is with guilt, so that’s what Future sells. It assigns you an actual human trainer who builds personalized workout plans and messages you throughout the day to make sure you’re doing them. It even gives you an Apple Watch to track your activity and ensure you’re not lying. Future actually got me to the gym where my coach kicked my ass remotely with a 30-minute lifting routine I’d never have stuck to by myself.
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Private companies exploring an IPO

See which private companies are preparing for the public market. Register to get full access to the latest secondary market pricing data.

Sector: Consumer & Lifestyle
Subsector: Fitness
Trade Metrics Last Funding Round
Company Forge Price Last Matched Round Post-Money Valuation 3 Price Per Share Amount Raised
DiscordDiscord$265.87 -$1.10 (0.41%)$ xx.xxSeries I$15B$550.62$500MM
StravaStrava$13.99 -$6.01 (30.05%)$ xx.xxSeries F-1$2.2B$13.99$50MM
SheinSheinNot available$ xx.xxNot available------
SeatGeekSeatGeekNot available$ xx.xxSeries E$1.24B$5.35$238MM
SKIMSSKIMSNot available$ xx.xxSenior$5B$403.16$225MM
Mammoth BrandsMammoth BrandsNot available$ xx.xxSeries F$2.36B$18.26$146.08MM
MeeshoMeeshoNot available$ xx.xxSeries E-1$3.9B$56.00$227MM
ZazzleZazzleNot available$ xx.xxNot available------
OyoOyoNot available$ xx.xxNot available------
MBXMBXNot available$ xx.xxSeries X$205.32MM$1.00$6.5MM
See Tech IPO Calendar

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Updated on: Nov 13, 2025

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