BenefitBay provides an end-to-end solution that enables employers to model, deploy, and oversee their ICHRA plans. ICHRA stands for Individual Coverage Health Reimbursement Arrangement. The platform includes various tools to manage every aspect of ICHRA from plan modeling and compliance to deployment and enrollment. BenefitBay is a platform for brokers, employers, and employees that enables quick and simple ICHRA deployment for companies of all sizes. With ICHRA, employers can provide an allowance of tax free dollars to their employees who then use those dollars to shop for a health plan that meets their own specific needs.