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Private market education

How long does it take to sell private shares? Understanding liquidity timelines​

Course Overview
  • I. Private market basics and investment considerations

  • II. Private share transactions and trading mechanics

  • III. Valuations, pricing and market trends

  • IV. Selling in the private market: A course for shareholders

    • Unlocking liquidity: How Forge helps shareholders sell private shares

    • How long does it take to sell private shares? Understanding liquidity timelines

    • Pricing strategies: How to set an asking price for your private shares

    • How to upload and verify your stock certificates before selling

    • What happens if a buyer isn’t found immediately? Next steps for sellers

Selling private company shares—whether as an early employee, founder or investor—can be a rewarding but complex process. Unlike public stock trades, which can be executed in seconds, private share transactions can require navigating legal, financial and company-specific processes that can take weeks or months to resolve. Understanding how long it takes to sell these shares is crucial for planning liquidity initiatives, tax strategies and personal financial goals.

This overview explores the typical timelines involved in secondary transactions and how platforms like Forge help streamline the process.

The nature of private market liquidity

Private shares are inherently less liquid than their public counterparts. Unlike public equities, which can typically be sold quickly on stock exchanges, private shares often involve longer processes due to factors that include company approval requirements, limited buyer pools and regulatory considerations. These factors can contribute to extended timelines for selling private shares.

A typical timeline for selling private shares

With Forge, once a buyer is matched with a seller, the transaction process—including documentation and company approval—typically takes about 45 days or less. However, this timeline can vary based on several factors, including the issuing company's policies and the complexity of the transaction.

Key factors that influence transaction timelines

1. Issuing company approval of the buyer

Most private companies have right of first refusal (ROFR) policies, allowing them an option to purchase shares before they are sold to external buyers. Also, some companies may require board of director approval(s) for share sales. Obtaining company approval can add time to the transaction process.

2. Buyer matching

Finding a buyer willing to purchase private shares at an agreeable price can take time, especially for less well-known companies. Forge’s platform aims to facilitate this process by connecting sellers with an extensive network of potential buyers.

3. Documentation and compliance

Once a buyer is found, completing the necessary legal documentation and ensuring compliance with securities regulations can add to the timeline. This step is crucial to ensure that the transaction passes legal scrutiny.

How Forge facilitates the process

Forge provides a platform for buying and selling private company shares. The selling process involves creating an account on the platform, listing the shares for sale and working with Forge to find a buyer. You can further leverage Forge Price™—a derived, indicative price that is calculated daily for approximately 200 pre-IPO venture-backed late-stage companies—to provide trading insights and help inform your pricing decision(s). Once a prospective buyer is matched, Forge assists with the necessary documentation and obtaining company approval, aiming to complete the transaction in approximately 45 days or less.

Final thought

Selling private shares doesn't happen overnight—but with the right tools and support, it doesn't have to be an overly arduous, long-term process either. While timelines can vary depending on factors like company policies, buyer interest and regulatory requirements, platforms like Forge help bring greater clarity and efficiency to the process. By connecting sellers with a broad network of potential buyers and assisting with transaction logistics, Forge helps reduce friction and improve the speed of private share transactions. For those looking to unlock liquidity from their private holdings, understanding the journey is the first step—and Forge is here to guide you through it.

About the Author

Jay Manciocchi is a marketing and communications professional with experience in content marketing operations, digital marketing and event strategy. He most recently led these functions at BMC Software. He holds a JD from New England Law | Boston and a BS in Political Science from Northeastern University. Read more from Jay.

Please Read These Important Legal Notices & Disclosures

The information and material presented in this article is provided for your informational purposes only and does not constitute an offer by Forge Global, Inc., Forge Securities LLC or any of its affiliates (collectively, "Forge") to sell, or a solicitation of an offer to buy any securities and may not be used or relied upon in connection with any offer or sale of securities. An offer or solicitation can be made only through the delivery of final offering document(s) and purchase agreement and will be subject to the terms and conditions and risks delivered in such documents.

To the extent information about or defining specific terms is provided herein, Forge makes no representations as to its accuracy and has no duty to update such information. Such information is based on Forge’s experience and the meanings and connotations of terms as Forge typically uses and interprets them. Others may construe such terms differently, and you should do your own research and consult with financial, legal and tax professionals regarding any such concepts included herein.

This article does not constitute an offer to provide investment advice or service. Registered representatives of Forge Securities LLC do not (1) advise any member on the merits or prudence of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services. Securities referenced in this article may be offered by Forge Securities LLC, member FINRA/SIPC.

Forge Securities LLC is a wholly owned subsidiary of Forge Global, Inc. Certain affiliates may act as principals in such transactions. Forge Data LLC is an affiliate of Forge Global, Inc. and Forge Securities LLC.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative, involving a high degree of risk, and investors should be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks and investors should conduct their own, independent due diligence regarding the investment, including obtaining additional information about the company, opinions, financial projections and legal or investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment. Past performance Is not indicative of future results.

Forge Price™ is calculated and disseminated by Forge Data LLC (“Forge Data”). All rights reserved. Forge Price is designed to reflect the up-to-date price performance of venture-backed, late-stage companies. Forge Price is determined based on a proprietary model incorporating the pricing inputs from primary founding round information and secondary market transactions, including indications of interest (IOIs). Secondary market transactions are sourced from Forge Securities LLC (an affiliate of Forge Data), a leading market platform, and data collected from other private market trading platforms. Forge Price is a mark of Forge Data. Forge Price is solely for informational purposes and is based upon information from sources believed to be reliable, however Forge Data makes no assurance as to the accuracy or reliability of this data. Forge Data is not an investment adviser and makes no representation regarding the advisability of investing in any asset or asset class. Private company securities are highly illiquid, and Forge Price may rely on a very limited number of trade and/or IOI inputs in its calculation. Brokerage products and services are offered by Forge Securities LLC, a registered broker-dealer and member FINRA/SIPC. Neither reference to company names, nor calculation of Forge Price for a particular company(ies) implies any affiliation between Forge or its affiliates and any company, any endorsement or sponsorship of Forge or its affiliates by any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge or its affiliates and any company. Rights with respect to any company marks referred to herein are, as between Forge and its affiliates and such company, owned by the company.