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Future Private 2025: The 20% Summit at the NYSE: A defining moment for the private market

By Jay Manciocchi, JD

In the heart of the financial world—on the New York Stock Exchange (NYSE)—Forge hosted its highly anticipated ‘Future Private 2025: 20% Summit’ this week, bringing together innovators, investors, members of the media and financial leaders who are shaping the future of the private market.

The event marked a watershed moment for the financial industry, as Forge unveiled its next generation marketplace, a bold leap forward in transforming how private market participants discover, evaluate and execute trades.

And this wasn't just a summit. It was a definitive moment in which the private market, long constrained by opacity and access opportunities, stepped firmly into a new era of automation, data-rich insights and more seamless digital execution.

Photo: CNBC’s Leslie Picker and Forge CEO Kelly Rodriques

Unlocking the next chapter for the private market

Forge CEO Kelly Rodriques opened the summit with a fireside chat with CNBC’s Leslie Picker, discussing the state of the private market and its trajectory.

Later in the event program, Forge unveiled its next generation marketplace. With a commanding presence, Rodriques declared the launch “a milestone for the private market,” emphasizing that the new marketplace was not only built on over a decade of Forge’s market intelligence and proprietary data, but further designed to propel the market into its next phase of growth.

The summit’s name—Future Private 2025: The 20% Summit—reflects the oft-cited BlackRock CEO Larry Fink statement that the future standard portfolio will have 20% allocated to private market assets, including private company equity. And Forge, with this new marketplace, is staking its claim as a key enabler of that future.

What’s new: Real-time, self-directed, insight-rich trading

At the core of the announcement was a rethinking of private market trading experiences. Forge’s next generation marketplace streamlines what was once a more manual and opaque process into an intuitive, automated trading experience.

Key benefits of the Forge next generation marketplace:

  • Live, actionable order book – Bids and asks automatically expire after 30 days by default unless reconfirmed, helping ensure investors always see fresh, actionable opportunities.
  • Contextual pricing insights – Access Forge Price™, last matched trade and other signals, plus historical trend charts to understand where the market is moving before taking action.
  • Self-directed 24/7 trading – Enter bids and asks, negotiate terms, execute and track trades end-to-end in your dashboard around the clock — or tap into the expertise of Forge’s experienced team of private market specialists for tailored guidance and support.
  • Streamlined discovery and monitoring – Streamlined onboarding, personalized watchlists, alerts and company level insights keep investors updated on companies and price movements that matter, putting the customer in charge.

The release of the new marketplace marked a pivotal milestone in Forge’s long-term strategic vision to accelerate the private market's evolution. It represents both a culmination of foundational infrastructure investments and a leap in a multi-year roadmap to deliver a more connected, transparent and accessible private market ecosystem.

Photo: Forge Head of Corporate Communications & Marketing Lindsay Riddell and Anduril Industries Head of Investor Relations Allison Lazarus

A ‘who’s who’ list of guest speakers

Beyond the Forge executives that took the stage, a diverse list of prominent guest speakers joined the event program, including Allison Lazarus, Head of Investor Relations at Anduril (see photo above), who spoke with Forge’s Head of Corporate Communications & Marketing Lindsay Riddell about liquidity for early company stakeholders, the secondary market and the operational rigor that investors expect, while companies remain private longer.1

Allison’s appearance was followed by a panel discussion entitled “A 20% Alts Allocation in Every Portfolio – The Road Ahead,” that featured moderator Leo Schwartz from Fortune, Jeremy Schwartz, CIO at Wisdom Tree, Vince Gubitosi, co-President of Accuidity Capital Management, Chris Grundberg, Deputy Head of Americas Research at UBS, and Forge’s Chief Strategy Officer, Howe Ng.

The event concluded with the NYSE inviting event guests to join the Forge team on the trading floor for the closing bell ceremony.

A vision realized—and it’s just the beginning

For Forge, the summit marked more than a product launch or platform enhancement. It was a milestone in a multi-year vision to modernize the private market ecosystem from the ground up. Forge’s new marketplace is modular, scalable and designed for integration—not just to support secondary trading, but also future capabilities like partner integrations and a new wave of investment structures.

The private market's future, now within reach

As the summit closed with a cocktail reception, the energy in the room reflected a shared sense of momentum. Attendees left with a clear message: the private market is becoming more connected, more transparent and more accessible than ever before.

And Forge is leading the way.

With its next generation marketplace now live, Forge has delivered the infrastructure that meets the moment—and sets the stage for what’s next. Indeed, ‘Future Private 2025’ wasn’t just a summit. It was the moment a smarter2 private market took center stage.

1 Bloomberg, 12/21/2024

2 The term “smarter” as used in this article refers to access to enhanced tools and data insights, and it does not insinuate assurance of improved performance.

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About the Author

Jay Manciocchi is a marketing and communications professional with experience in content marketing operations, digital marketing and event strategy. He most recently led these functions at BMC Software. He holds a JD from New England Law | Boston and a BS in Political Science from Northeastern University. Read more from Jay.

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